From Prevention to Population Health: Approaches to Establish and Sustain Consumer Engagement in Health

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MS HUG Workshop at AHIP Institute 2013 

Wednesday, June 12
8:30 am – 12:30 pm 

The new shared accountability health economy requires activated, engaged, and accountable consumers with the motivation and capacity to successfully manage their health, health risks, conditions, and navigate the care delivery maze. Success for payer, provider, and life science organizations requires them to engage at-risk populations to play a greater role in their health and wellness, improve their health outcomes, and shop for the best value. 

Conventional wisdom says that with the right incentives, the right information, and the right tools consumers will engage in their health, make informed value based decisions, and manage their risks and conditions.  But for most of us, none of these have proven to be sufficiently motivating for us to live healthier lives, self-manage our conditions, and shop for the most cost-effective care "ever after".

While no one has yet been able to crack the consumer engagement code, success stories and best practices are emerging from health & life sciences organizations that are testing and proving out new ways to activate and engage patients.

This half-day workshop will explore getting consumers engaged in their health and health decisions within the context of their digital life and work styles. It is designed to provide education, discussion and real life examples of scalable triple aim innovations that can be put in place today and scale to your membership levels.  

Registration Rates 

Member$ 250.00
Non-Member$ 325.00
Government$ 200.00

** Government ID will be needed when picking up badge to verify status.

Registration is in addition to registration fee for Institute 2013.

8:00 am Registration, Check In, Continental Breakfast 
8:30 am - 9:30 amPatient Engagement: Are We Overshooting the Target?

Bob Nease, Ph.D., Chief Scientist, Research and New Solutions, Express Scripts

We all know that bad health decisions lead to unnecessary human suffering and an enormous financial toll. We also know that changing these bad decisions takes a lot more than better education and steeper incentives. As a result, calls for greater patient engagement are on the rise, with one expert calling patient engagement “the blockbuster drug of the century.” A closer look at the evidence, including a deeper understanding of the profound limits of human cognition, however, suggests that such engagement is both unnatural and unnecessary. Learn how a set of proven, effective strategies take disengagement as a given yet still drive to better outcomes. 
9:30 am -9:45 amBreak 
9:45 am - 11:30 amScalable Triple Aim Innovations

Dennis Schmuland, MD, FAAFP, Chief Health Strategy Officer, Microsoft Corporation, including:

•  Finally - Healthcare Cheaper and Better
 Deneen Vojta, M.D., SVP, UnitedHealth Group and Chief Clinical Officer, Diabetes Prevention and Control Alliance

•  Healthier Workplaces: Healthy Buildings
Ross Smith, Director of Lync Test, Microsoft Corporation 

Public, private, and nonprofit stakeholders must work together to find and implement scalable, inexpensive higher leverage innovations that drive triple aim results: make care more safe, effective, and efficient, improve population health, and accomplish both at lower cost per capita. 

In the last decade the primary purpose of technology was to capture, move, and present clinical information and insights to providers at the point of care. But to drive triple aim results in the current decade the focal purpose of technology must be to improve the health, outcomes and experience of care for more patients, securely, in less time and at a lower cost.

Driving triple aim results will require technology innovators to think outside the EHR, HIE, and meaningful use boxes to address the root cost drivers of medical cost growth: unnecessary care, primary care shortage, waste, reactive and fragmented care, low health literacy, rising prevalence of chronic disease, and unhealthy behaviors and environments.
11:30 am - 12:30 pmEngagement 2.0: What it Means for Patients, Providers, Health Plans and Purchasers

Jeremy Nobel, MD, MPH, 
Medical Director, Northeast Business Group on Health; Adjunct Faculty, Harvard School of Public Health 

Driven forward by the Affordable Care Act and its emphasis on Value Based Care, the next few years will introduce an expanded focus on improving the health of individuals and communities through enhanced patient engagement. Emerging information technologies to support this requirement will converge with new behavioral economic models to sustain it. This talk will describe these new opportunities from the perspective of various stakeholders and present a compelling path forward, despite the barriers and obstacles likely to be encountered.