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Marketplace Open Enrollment Delivers Affordability, Quality and Consumer Choice

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Published Nov 5, 2024 • by AHIP

Marketplace open enrollment for 2025 started on November 1 and will run through December 15 for coverage that begins January 1, 2025. The individual market continues to deliver affordability, quality and consumer choice for millions of Americans.

Why it matters: More than 21 million Americans – including families, entrepreneurs, early retirees, gig workers and farmers – choose to enroll in affordable, high-quality health care coverage through the Marketplace.

By the numbers: Eight in 10 Healthcare.gov customers will be able to select coverage for $10 or less per month after tax credits, an increase from 2021, when three in 10 enrollees could select such plans.[1] However, due to rising prescription drug costs, hospital costs, and provider consolidation, the average second lowest cost silver plan premium—also known as the benchmark plan premium—will increase by 3% from 2024.[2]

  • Consumers will have greater choice than ever before when selecting Marketplace coverage: 97% of enrollees will have more than seven health plans available to choose among.
  • Health plans have increased their presence in eight state Marketplaces and 24 counties compared to 2024, ensuring consumers have access to high-quality, affordable coverage choices regardless of where they live.[3]

The bottom line: This highly competitive market offers affordable, stable options that provide a record number of Americans the health, security and peace of mind that comes with quality, affordable coverage. Marketplace coverage is working for millions of Americans and should be strengthened for the future – including maintaining current tax policies to ensure millions of Americans can keep their current coverage if they like it.


[1] https://www.cms.gov/files/docu...

[2] ibid

[3] ibid