Archana Subhash

Archana Subhash is a digital healthcare leader at Blue Cross Blue Shield of Arizona, where she heads Digital Products, Platforms, and Experience. With a mission to simplify healthcare through cross-functional collaboration, intentional design, and innovative technology, Archana drives the digital strategy and secure product portfolio for customer-facing channels. She leads teams in identifying opportunities, designing impactful solutions, and scaling digital experiences that empower members, employer groups, and brokers. Her efforts focus on improving access to care, enhancing information transparency, and creating seamless digital interactions.

Archana’s background spans diverse health domains, including Utilization and Care Management, Benefits Design, Claims Processing, and Call Center Operations. With executive expertise in digital strategy and transformation, she has led successful product launches and iterative improvements across mid-size and large health plans. Her international experience in the U.S., India, and the Middle East enriches her approach, bringing a global perspective to healthcare innovation and digital experience.

Archana holds a Master’s in Healthcare Management from The University of Texas at Dallas.