Bryan Russiano
Vice President, Digital Marketing & Media Strategy, GuideWell and Florida Blue
In his role, Bryan establishes and drives the Digital Marketing, Media, Data Strategy and CRM organizations across the GuideWell portfolio of companies, from strategy to execution, process to staffing, with a focus on Florida Blue (Blue Cross Blue Shield). Prior, Bryan was the co-founder of a management consultancy developing strategies for healthcare/CPG clients. He oversaw marketing for Pfizer Specialty Care, driving brands on all aspects of consumer healthcare/CPG clients. He oversaw marketing for Pfizer Specialty Care, driving brands on all aspects of consumer marketing.