Guruprasad Samaga
Executive Director, Digital Engineering and Transformation, Blue Cross Blue Shield of Massachusetts
As an Executive Director for Digital Transformation and Engineering at BCBSMA, Guru is driving digital strategy and solutions centered on customer experience and functionality to fulfill the mission of relentless pursuit of quality, affordable healthcare with an unparalleled customer experience for members. He has led end-to-end omnichannel solutions and has a reputation and passion for improving digital experience and driving customer satisfaction. Throughout his career, Guru has led large-scale, complex, multi-year enterprise transformation programs and delivered technology solutions for various organizations that have allowed IT to directly enhance customer experience and positively impact business outcomes.
