Koleen Cavanaugh
Senior Vice President & Chief Marketing Officer, Independence Blue Cross
Koleen Cavanaugh is the senior vice president and chief marketing officer at Independence Blue Cross. She oversees all commercial and consumer marketing activities, including advertising and creative services, and all customer, broker, and member communications. Ms. Cavanaugh directs the member experience strategy, including Independence’s customer experience center, consumer-facing digital properties, and sales and broker tools.
