Kortney Cruz

Kortney Cruz is VP of sales and marketing for Medicare at Independence Blue Cross. Cruz is a long-time leader accountable for marketing Medicare and CHIP products and services to the communities Independence serves, and helping those communities enroll into the Medicare and CHIP coverage they need. She is directly responsible for acquisition and member retention marketing, product development, sales operations, and sales management at Independence in the Medicare and CHIP area. Her goal is to deliver innovative and value driven communications, and she is passionate about enriching the connection between Independence Blue Cross and their membership.