Susan Jang
Lead Strategist, Venture Design & Innovation, GuideWell and Florida Blue
Susan Jang is a Senior Consultant of Innovation Venture Design at GuideWell, the parent company of Blue Cross Blue Shield of Florida, a $30 billion health solutions company. Her approach isn’t just about fixing problems—it’s about reinventing how we think about them, all through the lens of human-centered design and User Experience (UX). At GuideWell, she collaborates with sharp minds in tech and policy to create healthcare services that genuinely puts the patient at the center.
