The Annual Enrollment Period (AEP) is the most important time of the year for healthcare payers. And, for one top 10 national payer, the stakes were particularly high. They needed to implement a privacy-first advertising strategy that could support essential ad platforms like The Trade Desk, Campaign Manager 360, and Meta Ads.
But with only weeks to go before AEP, the pressure was on to avoid missed revenue opportunities due to lost marketing visibility. Here’s how they partnered with Freshpaint to achieve it—in just three weeks.