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AHIP
webinars

Charting the Path to a Unified Digital Member Experience

Dates:
Sep 11, 2024
Time:
1:00 pm EDT
Presented by Redpoint Global - Webinar
Register Now Registration takes place at a third-party website.

About This Webinar

In the rapidly evolving health care landscape, payer organizations face increasing pressure to deliver a seamless digital member experience that meets growing consumer expectations and regulatory requirements. However, achieving a unified digital member experience remains a considerable challenge due to systems and data fragmentation and misalignment between different business units. These barriers can lead to inefficiencies, inconsistent or confusing member engagement, and ultimately, missed opportunities to enhance health and business outcomes.

This webinar brings together payer, strategy, and technology leaders to provide a deeper understanding of the challenges facing health insurance plans and offer practical guidance on future-proofing digital strategies to help retain members and improve outcomes in a competitive market.

Attendees Will Learn About

  • Barriers and driving forces impacting digital member experience
  • Streamlining digital strategies and technologies to improve alignment and effectiveness
  • Mapping a scalable approach to a unified and impactful member engagement

Presenters

Guruprasad Samaga

Executive Director, Digital Engineering and Transformation

Blue Cross Blue Shield of Massachusetts

As an Executive Director for Digital Transformation and Engineering at BCBSMA, Guru is driving digital strategy and solutions centered on customer experience and functionality to fulfill the mission of relentless pursuit of quality, affordable healthcare with an unparalleled customer experience for members. He has led end-to-end omnichannel solutions and has a reputation and passion for…

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Shannon O'Connell

Associate Partner

Engagys

As Associate Partner at Engagys, Shannon O’Connell spearheads initiatives that transform member engagement for health plans. With a sharp focus on the Medicare population and communities facing the barriers of social determinants of health, Shannon leverages over a decade of healthcare experience to drive impactful behavior change. Her visionary leadership in improving member and provider…

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Sarah Lull, Moderator

Healthcare CX Account Executive

Redpoint Global

Sarah is experienced in business development and account management. She is passionate about helping healthcare organizations leverage technology to deliver consumer centric experiences. Sarah works with business users, as well as marketing and technology leaders to understand their needs and challenges and help create an understanding of where a CDP can drive value and optimize current…

Learn more about Sarah Lull, Moderator