About This Webinar
Today’s seniors aren’t your average Golden Girls—they’re active, tech-savvy, and are living and working longer. Learn how traditional communication strategies are failing to resonate with today's active and energetic senior population—and how to effectively engage them.
Join this session to learn why traditional Medicare education no longer resonates with today’s users, and how to turn those frowns upside down with a more delightful, human-first experience.
Attendees Will Learn About
- The significance of seniors living “younger” than they used to and breaking away from the traditional “learn, earn, and retire” path
- Why traditional communication strategies fail to resonate with today's active and energetic senior population—and how to effectively engage them
- The secret to striking the right balance of reaching thousands of folks at once, while driving personal connections that build confidence (and delight!) in you as a provider