About This Webinar
Since December 2022, health care organizations have faced a surge in lawsuits and fines driven by media scrutiny and new regulations affecting how they handle data in their marketing efforts. At the core of these legal challenges is data privacy. Both consumers and regulators are demanding greater protection over the personal information that health care organizations collect and use.
While these legal actions have primarily targeted health care providers over the past two years, the focus is now expanding, with health care payers likely to be the next group in regulators’ and lawyers’ crosshairs. To avoid similar pitfalls, it’s important for payers to consider proactive measures to better protect themselves from future lawsuits and regulatory actions.
In this webinar, Freshpaint's subject matter experts will explore the recent privacy regulations impacting health care providers and discuss strategies for payers to proactively prepare for establish a strong preventative defense against potential legal and regulatory challenges.
The webinar is designed to equip healthcare payers with the knowledge and strategies needed to navigate the increasingly complex landscape of health care privacy regulations. By attending this webinar, payers will gain a deep understanding of the regulatory environment, learn from the experiences of providers, and gain insights into strategies to better prepare and protect their organizations against legal and regulatory challenges in the evolving landscape of healthcare privacy.
Attendees Will Learn About
- Expanding Regulatory Focus: Health care payers are increasingly likely to come under similar scrutiny
- State and Federal Enforcement: In addition to HIPAA, health care payers must stay compliant with all relevant state & federal regulations to avoid fines and lawsuits
- Proactive Data Privacy Strategies: Understand what data can be shared with third parties, ensure proper safeguards, and stay updated on evolving privacy laws and enforcement trends
- Lessons from Providers' Legal Battles: By learning from the fines and lawsuits that have already impacted health care providers, payers can better position themselves to avoid similar issues.
