About This Webinar
Provider directories are often the most powerful and practical connection between payers and their members. But making sure that these directories remain accurate and up to date – as well as compliant with regulations – is a complex and rapidly changing challenge. How do plan members feel about provider directories today? How can AI-powered platforms help payers and providers keep their directories accurate?
Drawing on a new study of directory use and users, Atlas Systems will host a rich discussion on ways insurance providers can optimize their directories to deliver great experiences and avoid regulatory pitfalls. New Atlas Systems research shows that
- Many members have found errors in provider directories
- Maintaining accurate directories is essential to building strong brand loyalty for payers
- Building digital bridges between payers and providers is essential to creating a forward-looking path to directory accuracy
Attendees Will Learn About
- The latest findings on consumer experiences with and feelings about provider directory use
- Why members see directories as crucial to payer brand loyalty and resonance
- How AI and other new platforms and technologies can directly impact directory accuracy