About This Webinar
Member expectations continue to rise, but the fragmentation in the payer/provider dynamic make it challenging for members to take care of even the most basic of tasks that feel simple in other industries. Members often grapple with uncertainty stemming from poor retention strategies, a lack of understanding across diverse member archetypes, misaligned provider incentives, and fragmented processes that delay decision-making. Various strategies and technologies are utilized to address this fragmentation and deliver an integrated experience. A methodical and incremental approach is required to win over today’s consumers and earn their loyalty.
Industry evidence highlights that a strong focus on member experience not only boosts retention but also enhances satisfaction. Our esteemed panel will discuss a comprehensive approach to improving member experience with a focus on understanding customer needs and archetypes, integrating experience into business strategies, and leveraging technology to enhance whole member health.
Attendees Will Learn About
- How to integrate member experience into business strategies
- Technology considerations for a revamped member experience
- The path forward for user experience and design in healthcare
